Resources Archive - Página 2 de 8

John Lewis discusses why personalization is always a work-in-progress

UK’s top department store discusses their personalization wins, adaptations, and Vision 2021 Pivoting rapidly to stay relevant with changing consumer behavior Role of stores and digital in the light of permanent changes Replicating our differentiator (experience) online and impact so...

agosto 20, 2021

Personalization lessons from Miinto: Prioritize customer experience, business goals will follow

One of Europe’s fastest-growing fashion marketplace talks about winning digital experiences, as they continue to grow exponentially during these challenging times for fashion retail. Customer experience as a strategy – relevance is the key How to empower a 2-member team...

agosto 20, 2021

How Verkkokauppa.com is unlocking the potential of personalized commerce search

Finland’s most popular webstore shares why search and personalization are a key part of the customer experience and helped them grow conversions by 31% Webstore as the first touch in an omnichannel business model The Midas touch of personalized search...

agosto 20, 2021

CXO Talk: Make personalization a strategic lever, not a tactical conversion tool

Post-pandemic megatrends and implications for retail Becoming a customer-first business Personalization philosophy at ZALORA: Remove bad friction, add constructive friction The offline+online personalization components to future-proof your business How to shift from personas to hyper-personalization

agosto 20, 2021

The Digital Shift: What digital-first means for retail and eCommerce CX

Forces shaping consumer buying in this decade How the pandemic shaped key verticals – grocery, fashion, DTC, and brand manufacturers Today’s CX expectations and what businesses get wrong Personalization evolves to deliver the new CX How can retailers and brands...

agosto 20, 2021